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Sunshine Pharma Australia
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Licensed Australian OTC Wholesaler & Exporter · Est. 2015

The execution partner taking Australian & New Zealand health brands into Southeast Asia.

We bridge ANZ healthcare standards with on-the-ground commercial execution — regulatory registration, licensed distribution, and full digital commerce across the region's fastest-growing markets.

Sydney HQ Regulatory & Supply ⟶ Vietnam Hub Southeast Asia Operations
Take your brand into SEA ▶ See how it works
Licensed Exporter
TGA-compliant wholesale & export
Market Access
Regulatory, registration & local compliance
Distribution Network
Pharmacy, hospital, e-commerce & trade
Commercial Execution
Go-to-market, marketing & brand growth
End-to-End Partner
From strategy to sustainable growth
12+
Years Experience
8+
Markets
100+
Brand Partners
500+
Channel Partners
AU Licensed
Wholesale & Exporter
What We Do

One operator, two regulatory worlds.

Most brands stall at the gap between Australian quality and Southeast Asian execution. We own both ends — and the corridor in between.

Australia · New Zealand

Standards & Supply

  • Licensed OTC wholesale & export
  • Quality, sourcing & cold-chain integrity
  • Compliant cross-border logistics
  • Brand & IP protection
SOUTHEAST ASIA CORRIDOR
Southeast Asia

Market & Execution

  • In-market regulatory registration
  • Shopee · Lazada · TikTok Shop operations
  • SEO, paid social & demand generation
  • Distribution & channel management
Regulatory Standing

A licensed supply-chain operator — not a trading intermediary.

We hold Australian licenses to handle, store, and distribute regulated OTC pharmaceuticals domestically and for export. That standing is what lets brand owners, factories and investors work with us as a compliant principal, rather than a parallel importer.

Australian OTC Pharmaceutical Wholesale License
Legal handling, storage & domestic distribution of regulated OTC products
Export License
Compliant export of healthcare products into Asia-Pacific & the Middle East
Established 2015 · Sydney
A decade of verifiable trading history and regulatory track record
Capabilities

Built to run Southeast Asia, not just ship to it.

Our Vietnam-based team operates every layer a brand needs to actually grow in-region — platform, performance and policy.

01 — Commerce

Marketplace Operations

End-to-end store buildout and daily operations across the platforms that own SEA retail demand.

ShopeeLazadaTikTok Shop
02 — Growth

Demand Generation

Performance marketing and organic visibility tuned to each market's search and social behaviour.

Google SEOFacebook AdsCreator / KOL
03 — Access

Regulatory & Market Entry

Country-by-country product registration, compliance and channel strategy across SEA's distinct regulatory regimes.

RegistrationComplianceLocal policy
Experience

Experience across leading healthcare brands.

Category familiarity built across pharmaceutical, women's health, consumer healthcare and premium ANZ wellness — alongside the brands we build and operate ourselves.

Pharmaceutical & Women's Health

Maternal, fertility & women's healthcare
ElevitMenevitCanesten

Consumer Healthcare

Globally recognised OTC & wellness
PanadolCentrumSensodyne

Premium Australian Health Brands

Recognised wellness & nutrition
SwisseHealthy CareLife-SpacePentavitea2 Milk

Brands We Build & Operate

Proprietary & managed across APAC & the Middle East
PerdaysAusNaturesNanoCare

Brand names are referenced to indicate category experience and market familiarity. All trademarks are the property of their respective owners and no endorsement or affiliation is implied, except for brands identified as proprietary or operated by Sunshine Pharma Australia.

Footprint

Where we operate.

Deep, policy-level familiarity with each market's registration pathways, channel structure and consumer behaviour.

Vietnam Operations hub
Indonesia
Malaysia
Singapore
Philippines
Thailand
Hong Kong
Middle East UAE
Contact

Let's take your brand into Southeast Asia.

If you're an Australian or New Zealand health brand looking for a licensed, in-market partner to run registration, distribution and digital commerce — reach out.

Head Office
4/1B Kleins Rd, Northmead NSW 2152, Australia

Start a conversation

Tell us about your brand and target markets. We'll come back with a clear view on registration pathways, channel fit and a route to launch.

Email us